The virtual worlds, such as Fortnite features that PCs, game consoles, and even phones can access, have begun to call themselves "metaverse." On the other hand, there is a lot of sales hype (and money) in selling the "metaverse" concept. Facebook, in particular, is in a high-risk position after Apple's move to limit ad tracking has reached the company's goal. It is impossible to separate Facebook's vision of the future from itself. Everyone has a digital cabinet to swipe from where Facebook wants to make money by selling tangible clothes. But Facebook is not the only company that should benefit financially from the metaverse hype. Technological giants like Microsoft and Meta work to build technology related to communications with the physical world, but they are not the only ones. Many other large companies, including Nvidia, Unity, Roblox, and even Snap, and various small companies and startups, are building infrastructure to create better visual worlds that closely mimic our physical lives.


"the Metaverse" is still in its development, so it's not entirely perfect. Still, we can expect many virtual items to be sold and bought from time to time. As the online economy grows, so does the Metaverse. Dozens of companies will probably bite each other off trying to be the number one brand in a virtual fashion. 

Visual meetings will move to the Metaverse—as soon as within three years, Bill Gates predicts—and employees will rely heavily on using VR earphones and avatars in the workplace. Therefore, the role of corporate real estate may also be affected. This enables many generations of people accustomed to working from home because of COVID to seek more flexibility in their work-life. At the same time, Metaverse reduces the need for a more organized work environment. School and community life will also improve. Roblox, for example, plans to bring educational video games to classrooms. 

A new era of commerce could begin,

with stores selling anything from digital pets to e-apparel. Fortnite has long made money on digital skins, and many traditional retailers have followed suit. Nike has trademarks for visible gear, shoes, and accessories, and luxury labels like Gucci, Balenciaga, and Louis Vuitton are starting to sell e-cloth clothing and e-bags. You can also buy a $650, 000 digital yacht or NFT art for your immersed house. Meta stores are beginning to emerge, allowing you to shop in VR stores and collect your avatar's costumes.

However, this may be overly optimistic. This new technology can be fascinating and may feel futuristic. Some limitations may be difficult to overcome. When technology companies like Microsoft or Meta show imaginative videos of their future ideas, they often specify how people will interact with the Metaverse. VR headsets are still very sophisticated, but many people suffer from motion sickness or physical pain if worn for too long. Augmented reality glasses face a similar dilemma, and there is the minor problem of finding out how people can dress in public without looking like giant dorks. Then there are the challenges of accessing VR for many. 

Back in February of 2017, a game called VR Chat was released. It was filled with activities such as drawing in VR, listening to music, and even talking to people. You can change your avatar as much as you like and do what you usually do in real life. Many people expect this to be the future; a new world, all virtually made; buying virtual clothes, riding motorcycles online, reliving the Titanic-or maybe something less horrifying to experience.

But a world like Ready Player One or that episode of Adventure Time where BMO lives with humans living in the virtual world would be way too generous. Seeing how our world develops, it might take some time to make that dream a reality; even then, people still need some time to perfect it, eradicate bugs, patch up loopholes, and so many other things. It may take even longer than some of us think. Although the plot from one of the shows would be realistic, a big company trampled on indie groups and smaller communities to get more power. But sure, let's give our "lovely" society the benefit of the doubt.

When companies have the talent and money to define and develop a world without borders, the idea can wander as pioneers create new knowledge that will make a change.